Gauthier Boche, Head of Strategy and Innovation at Webb deVlam, shares insights on the alcohol sector. Read More
Life is easier when you’re famous. Prominent agencies find it easier to gain access to the clients they really want to work for.
At the outset we spend time with our clients helping them define and articulate their core messages – what it is that’s special about the agency, what it is they’ll be known for, their story.
Then our team of award-winning news and features writers and senior PR professionals works with them to produce news releases and thought leadership articles, as well as responding to stories in that day’s news, and liaising with key journalists to discover and create media opportunities.
This produces high quality coverage in publications from Design Week and Transform, to the sector press such as The Grocer, Property Week, the TES, and so on, as well as business titles like City AM and Real Business national newspapers like The Guardian, The Sunday Times, Metro and The Independent.
Marketers often see this coverage and pick up the phone to our clients. But we don’t rely on this happening – we work with the new business team so they use the coverage. It helps open doors and it leads to new business wins.